Next.js · Marketplace development · Business discovery
Marketplace Platform Development for Nigeria's Business Ecosystem
Connect Nigeria is a national information and business-discovery platform bringing together company listings, quote requests, jobs, events, deals, cars, real estate, and editorial content. Swiftlyph developed a modern marketplace experience that helps people find trusted providers while giving Nigerian businesses practical ways to build visibility and win new customers.
The Challenge
The platform needed to organize a large and varied information ecosystem without fragmenting the user journey. Consumers need fast search, filters, trusted business profiles, reviews, direct contact options, and competitive quotes, while business owners need onboarding, listing management, verification, lead-generation tools, advertising opportunities, and clear paths into premium services.
The Approach
- 01
Developed a responsive Next.js platform for business discovery across listings, jobs, events, deals, cars, real estate, and service categories.
- 02
Built searchable directory and profile experiences around categories, Nigerian states and local government areas, business details, reviews, contact actions, and verification signals.
- 03
Connected customer quote requests with vendor onboarding, matching, responses, and service-provider plans to support a two-sided lead-generation marketplace.
- 04
Integrated authentication, analytics, progressive-web-app capabilities, advertising surfaces, and the existing editorial publication into a cohesive product ecosystem.
The Outcome
Connect Nigeria now provides a unified digital platform for discovering businesses and opportunities across Nigeria. Consumers can move from search to trusted profiles, direct enquiries, and competing quotes, while businesses can manage their presence, demonstrate credibility, and access new demand. The platform combines a large national directory with marketplace workflows, editorial discovery, advertising, and mobile-ready access in one extensible product.
- Directory
- 1.2M records
- Platform
- Next.js
- Market
- Nigeria
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