Shopify · Ecommerce development · Ongoing support
Shopify storefront development for an alternative hair retailer
Wigs.com is a specialist alternative hair retailer with a large product catalog, extensive educational content, and customers who need confidence in color, fit, construction, and care. Swiftlyph supports the Shopify storefront through development, merchandising refinements, and ongoing improvements across product discovery and conversion paths.
The Challenge
The storefront has to make a technically detailed catalog approachable without flattening the choices that matter. Shoppers need to compare hair types, cap constructions, lengths, colors, and brands while also finding sizing guidance, consultations, care resources, reviews, promotions, and dependable customer-service information.
The Approach
- 01
Develop and refine Shopify theme experiences around campaign launches, product discovery, and a large alternative hair catalog.
- 02
Improve navigation and merchandising paths across departments, hair types, styles, brands, and educational resources.
- 03
Strengthen product, variant, color, availability, cart, and supporting content experiences for considered purchases.
- 04
Ship scoped storefront enhancements, quality checks, and ongoing maintenance without interrupting live commerce.
The Outcome
Wigs.com has a content-rich Shopify storefront that connects a broad catalog with the education and expert support customers need to make a confident purchase. Campaigns and product discovery remain prominent, while detailed product information, consultations, returns, and care guidance support the full customer journey. Swiftlyph continues to support the storefront as merchandising and operational needs evolve.
- Engagement
- Ongoing
- Platform
- Shopify
- Scope
- Storefront support
Next Case Study